474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder

Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did?

In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title.

If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you.

TIMESTAMPS

00:00 - Are you running a business… or just a really demanding job?

01:10 - Why even solopreneurs need a founder mindset

02:10 - Freelancer vs. founder: what’s the difference, really?

03:51 - How founders design systems that scale their impact

05:12 - The question that reveals if your business is actually free

06:38 - Shift #1: From doing to delegating (even if it’s just 5 hours/week)

07:53 - Shift #2: From selling time to selling outcomes

08:49 - Shift #3: From hustle to systems (and where to start)

10:06 - Shift #4: From income to profit - why revenue is a vanity metric

11:20 - Shift #5: From busyness to leadership

13:42 - What freedom actually looks like when you step into CEO mode

14:38 - How this mindset shift supports ambitious women + mothers

16:03 - What kind of business are you building + is it building you back?

RESOURCES + LINKS

Get Natalie’s AI-Powered Email Tool For Inbox Delegation Right Here.

Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month.

Reset Your Business Foundations This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

MORE EPISODES