447: Monetize Your Podcast Without Sponsorships with Joanne Bolt

*Trigger Warning: Joanne shares her story of being abducted from her office in this episode.

In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience.

You’ll learn:

• How to monetize a podcast from day one, even with a small audience.
• The power of Podcast Guesting to borrow audiences and scale your brand.
• Why visibility is the cornerstone of building authority and growing your business.
• How Joanne overcame personal and professional challenges to create a business aligned with her values.

TIMESTAMPS

• 00:00 Introduction to Joanne Bolt, her career journey from consulting to real estate to podcasting.
• 00:52 Trigger warning: Joanne shares her experience with kidnapping and how it shaped her perspective on success and resilience.
• 01:42 Joanne discusses her early career in consulting and the transition into building a $56 million referral-based real estate business.
• 05:04 How Joanne’s innovative referral strategies set her apart in the real estate industry.
• 08:53 Stepping away from her first real estate business after a traumatic incident and its emotional aftermath.
• 11:14 Joanne recounts her abduction by a client, the events that unfolded, and how she moved forward.
• 19:23 Redefining success: shifting from external accolades to finding personal alignment and fulfillment.
• 22:10 The importance of surrounding yourself with motivated people to maintain drive and achieve success.
• 27:28 Joanne’s return to real estate and the strategies she used to rebuild her business and team.
• 35:55 Pivoting to podcasting: Joanne’s journey to launching “The B Word” and using podcasting as a business tool.
• 40:50 How to monetize a podcast early by focusing on offers instead of relying on sponsorships.
• 42:11 The power of podcast guesting: leveraging other audiences to build authority and grow your business.
• 45:28 Building a million-dollar business through podcast guesting with a clear strategy and aligned audiences.
• 47:21 The importance of selecting the right podcasts for guest appearances and avoiding time-wasting opportunities.
• 53:22 Joanne’s membership program and its 90-day curriculum for launching, monetizing, and growing podcasts.
• 56:44 Where to find Joanne’s membership and how she helps entrepreneurs turn podcasting into a thriving business.

Resources + Links

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FOLLOW

• bossbabe: @bossbabe.inc
• Natalie Ellis: @iamnatalie
• PodcastHer: @podcast_her.inc
• Joanne Bolt: itsjoannebolt

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