408: How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch

Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, getting her products in the Oscars goodie bags, writing her three books, and the most pivotal moments in her business. If you’re a current or aspiring entrepreneur, this episode will inspire you to go all in.

TIMESTAMPS

0:00 - Introduction + Meet Maria

1:20 - Maria’s Background

3:30 - Early Days of Starting a Skincare Brand

10:15 - Maria’s Viral Product

16:25 - Influencer Marketing

21:50 - Big Moments In Business

24:25 - Almost Going Bankrupt

32:30 - Motherhood

40:15 - Writing 3 Books

46:50 - Working With A Spouse + Prioritizing Your Marriage

53:00 - Living A Full Life

58:40 - Maria’s Morning + Skincare Routine

01:07:00 - Top 3 Product Recommendations

RESOURCES + LINKS

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FOLLOW

bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Maria Hatzistefanis: @mrsrodial

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